Monday, April 27, 2015

Critique of Apple's Social Media Policy


The Apple Retail Blogging and Online and Online Social Media Guidelines are a very fair social media policy. They let employees have their own blog, Facebook, Twitter accounts. It’s their own choice to have these different accounts. They give details about how to approach posting on social media accounts. 
Every Apple employee represents his or her company on those websites. They outline what you should and shouldn’t say on those social media websites. For example, the policy explains how to present yourself in online social networks. They want the employees to know the lines between public and private, and personal and professional on social networks. 
They explain Apple’s confidential information and what not to share on those social media networks. Everything that is stated in the policy is very fair for the employees. Apple goes a great length to show what not to do on your social media networks, but also encourages everyone to use social media. 
It is very beneficial for the company and yourself to express who you are and the company. It explains if you are questioning something before you post it, that an employee can go to Human Resources to see if that will be ok. Overall, the policy is easy to understand and is very fair.  

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